ElektraFi Facebook Lead Ads Privacy Policy

1. Introduction

ElektraFi ("we," "our," or "us") operates a Facebook application that collects lead information from individuals interested in our internet service provider (ISP) services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you submit a lead form through our Facebook Lead Ads.

By submitting a lead form on Facebook, you consent to the data practices described in this policy.

2. Information We Collect

When you submit a lead form through our Facebook Lead Ads, we may collect the following information:

2.1 Personal Information

• Contact Information: Name, email address, phone number
• Location Information: Address, city, state, ZIP code
• Service Interest: Type of internet service you're interested in
• Additional Information: Any other information you voluntarily provide in the lead form

2.2 Technical Information

• Facebook User ID: Your unique Facebook identifier
• Ad Campaign Data: Information about which ad you clicked on, including ad ID, campaign ID, and ad set ID
• Submission Timestamp: Date and time when you submitted the lead form
• Device Information: Type of device used to submit the form (collected by Facebook)

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

• To contact you about ElektraFi internet services
• To provide information about our service offerings, pricing, and availability
• To schedule service installations and appointments
• To answer your questions and respond to your inquiries

3.2 Customer Relationship Management

• To manage and track your interest in our services
• To maintain records of our communications with you
• To follow up on your lead submission

3.3 Marketing and Analytics

• To improve our advertising effectiveness
• To understand which marketing campaigns are most successful
• To optimize our ad targeting and messaging
• To send you promotional materials about our services (with your consent)

3.4 Legal and Business Operations

• To comply with legal obligations
• To protect our rights and interests
• To maintain business records

4. How We Share Your Information

We may share your information with the following parties:

4.1 Service Providers

We share your information with trusted third-party service providers who assist us in:

• CRM Systems: HubSpot (for customer relationship management)
• Data Storage: Snowflake (for secure data warehousing)
• Communication Services: Email and phone service providers
• Analytics Providers: To analyze marketing campaign effectiveness

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity.

4.3 Legal Requirements

We may disclose your information when required by law, such as:

• To comply with a court order, subpoena, or legal process
• To protect the rights, property, or safety of ElektraFi, our customers, or others
• To enforce our terms of service or policies

4.4 With Your Consent

We may share your information with other parties when you give us explicit consent to do so.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specifically:

• Active Leads: Information is retained while we actively pursue your interest in our services
• Inactive Leads: After 24 months of inactivity, we may archive or delete your information
• Customers: If you become a customer, we retain your information for the duration of your service plus 7 years for business and tax purposes
• Opt-Out Requests: If you opt out of communications, we retain minimal information to honor your request

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Access and Portability

• Request access to the personal information we hold about you
• Request a copy of your personal information in a portable format

6.2 Correction and Deletion

• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)

6.3 Marketing Communications

• Opt out of receiving marketing communications at any time
• Unsubscribe from email communications using the link in our emails
• Request to be added to our Do Not Call list

6.4 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in Section 10.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: Data in transit is encrypted using HTTPS/TLS protocols
• Access Controls: Strict access controls limit who can view your information
• Secure Storage: Data is stored in secure, enterprise-grade cloud infrastructure
• Regular Audits: We conduct regular security assessments and audits
• Employee Training: Our staff is trained on data privacy and security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Children's Privacy

Our services and Facebook Lead Ads are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.

If you believe we have collected information from a child under 18, please contact us immediately at the contact information provided below.

9. Third-Party Links and Services

Our Facebook Lead Ads may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Specifically, your use of Facebook is governed by Facebook's Privacy Policy, available at https://www.facebook.com/privacy/explanation

10. Contact Information

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the revised policy on our website
• Notify you of material changes via email or prominent notice on our website

Your continued use of our services after we post changes constitutes your acceptance of the updated Privacy Policy.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of categories and specific pieces of personal information collected
• Right to Delete: Request deletion of personal information (subject to exceptions)
• Right to Opt-Out: Opt out of the "sale" of personal information (Note: We do not sell personal information)
• Right to Non-Discrimination: Exercise privacy rights without discriminatory treatment

To exercise these rights, contact us at privacy@elektrafi.com

13. European Users (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Legal Basis: We process your data based on your consent, contract necessity, or legitimate interests
• Data Controller: ElektraFi is the data controller for information collected through our lead ads
• International Transfers: Data may be transferred to the United States where our servers are located
• Right to Lodge Complaint: You may file a complaint with your local data protection authority

14. Facebook Platform Terms

Our use of Facebook Lead Ads is subject to Facebook's Platform Terms and Policies. By submitting a lead form, you acknowledge that:

• Your information will be shared with us via Facebook's platform
• Facebook's data use policies apply to information collected through their platform
• We comply with Facebook's Platform Terms regarding data handling and privacy

15. Consent and Acknowledgment

By submitting a lead form through our Facebook Lead Ads, you acknowledge that:

• You have read and understood this Privacy Policy
• You consent to the collection, use, and disclosure of your information as described
• You understand your privacy rights and how to exercise them
• You agree to receive communications from ElektraFi regarding our services